Certificate in Marketing Strategy

Certificate in Marketing Strategy

Course Description:

In this marketing strategy course, you will learn about the different marketing strategies that businesses use to reach their target markets. You will also learn how to create and implement a marketing strategy for your own business. This course is perfect for entrepreneurs who are looking to start their own business, or for those who are already in business but want to learn more about marketing.

Topics covered in this course include:

– The different types of marketing strategies that businesses use

– How to select the right marketing strategy for your business

– How to create a marketing plan

– How to implement a marketing strategy

– The importance of market research

– The different channels of marketing communications

– How to measure the effectiveness of your marketing efforts

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Marketing Strategy Course Overview:

Marketing Strategy Foundation

You’ll learn about the function of marketing within an organization, some ethical concerns that surround marketing strategies, the importance of a planned approach in marketing and overall business strategy, and the elements of a well-defined marketing plan as part of this course.

You’ll learn how to think strategically about the market you’re in, why you’re there, and what you want to accomplish there. You’ll also get a strategic viewpoint of your company’s brand.

Decision-Making Tools for Applied Marketing Strategy Principles

You’ll apply the concepts of segmentation, targeting, and positioning to a product or service. You’ll then look at the strategic function of pricing and ways it may be used to influence buying decisions. You’ll also address typical pricing blunders and identify market instances of pricing missteps. At the conclusion of this module, you’ll have a comprehensive strategy for making price selections.

Market Research and Analysis

When it comes to marketing, goal-setting is critical. To determine the path of action when placing a product on the market, marketing specialists rely on well-defined objectives. This course focuses on how to utilize research to learn more about your target audience. You will study how to be an informed consumer of information when conducting market research and analysis in order to become a more effective decision-maker. First, you will look at market research, including why and for what reasons do researchers conduct studies; how to balance ideals with reality while doing research; and how to apply the six stages of study to a marketing scenario.

You’ll go on to analyze the data gathered through market research in different ways. You’ll conduct a basic sensitivity analysis to assess the validity of your findings by using formulae to calculate how cannibalization affects new products’ profitability and customer value over time.

Creating and Communicating the Value of Your Brand

One of the most important assets for an organization is its brand. Your company’s brand stands for the themes and concepts that your customers connect with it. Brand equity, or the value of your brand, has a significant impact on everything from consumer awareness to the prominence of your company in the market. Developing and expressing the value on-brand across channels may help you increase your business’s value and return on investment.

In this module, you’ll look at the value of a brand from both the company’s and the consumer’s point of view, as well as how to create brand equity. You will show how customer loyalty contributes to increasing brand equity. You will also cover marketing communications in depth: what they are, what sorts exist, and how to use them to build brand equity.