Events Management



Delivery: Online | Self-Paced | Unlimited Access

Number of users:


Event Management Skills Course Overview:

This events management course is designed to give participants the skills and knowledge required to effectively manage events. It covers topics such as event planning, budgeting, marketing, and risk management. The course also provides an overview of the different types of events that can be managed, including corporate events, social events, and festivals.

With this online training, you may be a qualified event management specialist in no time. Start utilizing events to rapidly boost your marketing efforts and solidify your brand’s reputation. Events are an excellent method to communicate brand messages directly to consumers.

By the end of the course, participants will be able to:

– Understand the principles of event management

– Develop an event plan

– Manage an event budget

– Market an event

– Identify and manage risks associated with events

– Understand the different types of events that can be managed

– Choose appropriate venues and suppliers for events

– Coordinate event staff and volunteers

– Evaluate the success of an event

– Apply event management skills to a practical situation.

Course Outline:

– Introduction to event management

– Event planning

– Event budgeting

– Marketing an event

– Risk management for events

– Types of events that can be managed

– Selecting venues and suppliers for events

– Coordinating event staff and volunteers

– Evaluating the success of an event

– Applying event management skills to a practical situation.

General Overview and Summary:

Every day, billions of dollars are spent on the hundreds of millions of meetings and events that occur. Companies, groups, and organizations recognize the value of sponsored meetings, conferences, and special events planned and carried out strategically to give value, outcomes, and a higher return on investment.

Program Objectives

The process of planning events is laid out in detail. It also addresses issues such as how to deal with change and conflict, where conflicts occur, and the role that planners play in delivering the goals and objectives of meetings and events they are in charge of.

The content and modules of the program

In the Covid-19 world, meetings and events will operate and appear to us very differently than they do today. There are new safety standards and restrictions that must be followed. New legal words and conditions have been added to contracts. More internet/virtual gatherings and events are being held now. This is a time of great change, and it’s important for event planners to stay ahead of the curve and be prepared for whatever may come their way.

The following is a list of modules and content that will be covered in this program:

1) Event Planning Basics – an overview of the event planning process, including an introduction to contracts, negotiation, budgeting, and marketing.

2) Event Safety and security – an in-depth look at the new safety standards and restrictions that must be followed when planning events in the Covid-19 world.

3) Event Contracts and negotiation – an exploration of the new legal words and conditions that have been added to event contracts, and how to negotiate them.

4) Event Budgeting – an overview of how to create and manage a budget for an event.

5) Event Marketing – an exploration of how to market an event to generate interest and attendance.

6) Virtual Events – an introduction to the world of virtual events, including tips for planning and executing a successful event.

By the end of this program, participants will have a strong understanding of the event planning process and be prepared to safely and effectively plan events in the Covid-19 world.

Objectives and Goals

Participants will examine the process of planning an event that fulfills certain standards. The purpose of each event will be discussed, as well as how to calculate a budget and anticipate the return on investment. Students will learn about the tools for performing a SWAT analysis and a GAP analysis.

Meetings and Events: Legal Aspect

The meeting planning process will be explored, as well as Risk Management, a strategy for preserving the company and attendees. Hotel industry contracts, convention center agreements, and other venue leases will be examined in detail. Legal concerns, force majeure, attrition and cancellation will all be discussed. Students will use sample contracts and addendums to document modifications made to the agreement.

Crisis Management in Meetings and Events

This module will provide an overview of crisis management in the meetings and events industry. Students will learn about the types of crises that can occur during an event, and how to create a crisis management plan. They will also learn about the role of the media in a crisis, and how to handle media relations.

This program is designed for event planners who want to learn about the latest trends and best practices in the industry. It will also be beneficial for those who are new to the field and looking to gain a solid understanding of the event planning process. This program is offered both online and in-person.