Product Marketing Certificate


Limited Time Offer


Number of Licenses:


Product Marketing Certificate

Online Course Description:

Product marketing is the process of bringing a product to market. It includes everything from research and development to branding and advertising. A successful product marketing strategy considers all aspects of the product life cycle, including its impact on customers, competitors, and the overall marketplace.

This online certificate program in Product Marketing will provide you with the skills and knowledge you need to develop and execute an effective product marketing strategy. You will learn how to conduct market research, identify target markets, develop messaging and positioning, create go-to-market plans, and launch and promote new products. The course also covers topics such as pricing, competitive analysis, channel management, and product lifecycle management. By the end of the program, you will have a solid understanding of how to create and implement a successful product marketing strategy.

Program Outcomes:

Upon successful completion of this program, students will be able to:

– Conduct market research to identify opportunities and understand customer needs

– Develop messaging and positioning for a product

– Create a go-to-market plan for launching a new product

– Promote and sell products through various channels

– Manage the product lifecycle to maximize profitability and customer satisfaction

This online Product Marketing Certificate Program is designed for marketing professionals who want to learn how to effectively market products in today’s competitive marketplace.

The coursework is flexible and can be completed at your own pace. There are no prerequisites for enrolling in the program.

Overall Course Summary:

The process of developing and launching a product, often known as product marketing, is an increasingly important position that sits at the junction of marketing and product management.

There are numerous elements that impact a product’s success, from its positioning to pricing. Navigating the mysteries of correctly placing a product in a certain market and setting appropriate pricing may be difficult for any company, whether it creates or destroys launches. This training program equips you with the knowledge and skills you need to make essential business decisions that will have an influence on your product’s expansion and sustainability.

You’ll start by learning about different methods for assessing the market and determining your target customers’ value drivers. You’ll have the opportunity to create a strategy for providing added value to various client categories, as well as reducing market risks.

After that, you’ll practice assessing potential opportunities created by change and disruption as well as addressing internal barriers to successful implementation using tools. Then you’ll go through market studies in detail.

The objective of this course is to teach you how to analyze research methods and evaluate different applications of research in typical business situations. This is the last course in the sequence, which will provide you with a foundation in pricing techniques that may help you earn more money for your items. You’ll be better prepared to promote your items after completing the program.

Topics Outline::

– Introduction to product marketing

– Market analysis and target customers

– Segmentation, targeting, and positioning

– Creating a value proposition

– Product life cycles

– Managing the product mix

– Launching products

– Pricing strategies

– Promotions and advertising

– Sales strategies


Value Creation and Profitability

The culmination of all the elements into a cohesive whole is known as holistic marketing. This approach to marketing emphasizes that you must provide distinct value to customers while also preventing competitive assaults. Creating a successful plan necessitates understanding and preparing for the specific challenges in your market, as well as avoiding expensive blunders, seizing new possibilities, and growing long-term earnings.

This module will teach you how to take a comprehensive approach to your business and adjust it in order to remain competitive. You’ll assess how your company presently creates value and plan how to generate new value for targeted clients above and beyond what competitors provide.

The Transformational Growth Trajectory: Change, Disruption, and Growth

Change may be a highly lucrative growth opportunity for you or it might sink an already successful company. How should you and your team prepare to change and even prosper in the face of change and disruption?

In this module, you’ll learn how to analyze change, disruption, and uncertainty in your industry. You will put into practice important frameworks that can assist you plan in changing and uncertain situations. The abilities you acquire in this course will help you succeed in evolving market conditions and think clearly about the future.

Of course, change efforts are doomed to failure if the organization as a whole is unwilling or unable to put them into practice. To pave the way for successful implementation of your plans, you’ll first identify and address internal challenges and resistance to change, allowing your company to overcome roadblocks that stand in its path of development.

Market Research

When it comes to placing a product in the market, marketing experts demand clear objectives. nThis course focuses on how to use research to learn more about your target audience. You’ll discover how to be an informed consumer of information when conducting market research and analysis so you can make better decisions. You will first look at market study, including the purpose and goals of research, as well as how to balance the ideal with reality while doing research.

Pricing Strategy

Determining the influence of pricing changes on income is challenging, but determining the effectiveness of pricing methods may make or break a firm. nThis course will teach you how to analyze pricing information, evaluate key elements impacting price performance, and apply your findings to enhance product prices.

This module will teach you how to analyze the impact of pricing changes on your company’s performance. The skills you’ll pick up in this class will enable you to make sound pricing decisions that guarantee your firm’s maximum earnings for each goods or service supplied.