Digital Product Management

Course Description:

This course will provide students with an overview of the digital product management discipline. The course will cover topics such as user experience, product strategy, business model generation, product development, and product marketing. Through a combination of lectures, readings, and case studies, students will learn how to apply these concepts to create successful digital products.

Course Objectives:

By the end of this course, students will be able to:

– Understand the role of digital product management in organizations

– Understand the key concepts and tools of digital product management

– Apply these concepts and tools to create successful digital products

Digital product management is a relatively new field that combines aspects of traditional product management, user experience design, and software development. The digital product manager is responsible for the strategy, roadmap, and execution of a digital product.

This course will provide students with an overview of the digital product management discipline. The course will cover topics such as user experience, product strategy, business model generation, product development, and product marketing. Through a combination of lectures, readings, and case studies, students will learn how to apply these concepts to create successful digital products.

This course is intended for students who are interested in learning about digital product management or pursuing a career in the field. The course is also beneficial for students who are interested in product management, user experience design, or software development and want to learn how these disciplines intersect.

This hands-on training in digital product management will help you to develop your product thinking. Take a strategic, data-driven approach to manage innovation in your organization by successfully delivering digital services.

Assume full responsibility for the entire lifecycle of digital products, from start to finish. You’ll be in charge of every aspect of digital product management, from beginning to end: planning, execution, monitoring, and controlling, as well as bringing the product to market or placing it out of service. Managers with these abilities are highly sought after due to the demand for innovative, user-centric digital products.

Topics Discussed:

• Product management and product thinking in the digital world
• Fundamentals of Product Management
• Leadership and Teams – What They Are, How to Develop Them
• Planning the product
• Product management that is agile
• Designing Digital Products from the Ground Up
• Ecommerce & Mobile Product Management
• Digital Platforms and Techniques
• Dev Tools for iOS and Android
• Product Analytics for Digital Products
• Digital Product Marketing
• Building the Product: The Digital Product Process

Learn to ensure the successful management of products in the digital field and at an international level. This practical course will equip you with the knowledge and skills necessary to be a successful digital product manager in any organization or capacity. You will gain an understanding of digital-specific techniques and the necessary skills to develop and launch digital products, keeping ahead of ever-rising customer expectations.

You will be capable of managing products from the initial concept through user research, co-creation, and rapid prototyping. You will become familiar with the technologies and platforms available (for example, application programming interfaces or APIs) and understand how to select and use appropriate tools and techniques. You will gain a thorough knowledge of agile methodologies and the various frameworks and approaches that characterize effective digital product management.

Using frameworks for decision-making based on both economic and organizational considerations, you will learn to build a business case for your product and develop its go-to-market strategy.

Live online lectures that take you through the project lifecycle are balanced with Q&A sessions, individual exercises, and group discussions to place newly acquired concepts into your context and practice.

Student Profile

This course would suit business owners, entrepreneurs, supervisors, or business leaders who want to ensure a competitive edge for their organization. It would also benefit managers in other areas of the business (for example IT or HR), project managers, and product managers rolling out new initiatives that involve digital technologies. Previous experience in project management or in one or more areas of the product development process is highly recommended.

Career Opportunities

This course is ideal for professionals looking to advance their digital careers by moving into the product side of the business. This qualification will demonstrate you have the necessary skills to oversee and bring to market a successful digital product while managing costs and minimizing risk. Digital product expertise is in demand globally.