Brand Management Strategy

Brand Management Strategy Online Course

Course Overview:

A brand is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of other sellers. A brand can be used to create differentiating value for a product or company.

There are many different elements that make up a brand. These elements can include the name, term, design, symbol, or other feature that distinguishes the product or company.

The process of developing a brand strategy involves research, planning, and execution. First, you will need to research your industry and competitors. This research will help you understand the differentiating value of your brand and how to best position it in the market. Next, you will need to develop a brand strategy. This strategy will include a positioning statement, messaging, and identity standards. Finally, you will need to execute your brand strategy through marketing and communications initiatives.

In this course, you will learn how to develop and implement a brand management strategy. You will gain an understanding of what a brand is and the different elements that make up a brand. You will also learn about the process of developing a brand strategy and the different methods that can be used to protect and promote your brand.

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Learning Objectives:

By the end of this course, you will be able to:

– Understand what a brand is and the different elements that make up a brand

– Develop a brand strategy, including a positioning statement, messaging, and identity standards

– Execute a brand strategy through marketing and communications initiatives

– Understand the methods used to protect and promote your brand

– Understand the different techniques that can be used to measure brand equity

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Topics Outline:

• Introduction to Brand Management
• Developing a Brand Strategy
• Positioning Your Brand
• Creating Brand Messaging
• Designing Brand Identity Standards
• Executing Your Brand Strategy
• Protecting and Promoting Your Brand

Brand management has grown to be one of the most essential components of business strategy. Brands are often a key organizing principle for successful businesses, directing choices and behaviors. Whether you’re a brand marketer, company leader, or entrepreneur, this certificate program will give you the tools needed to develop and manage a fantastic brand.

You’ll build the fundamental building blocks for your brand purpose through coursework that explores the target audience and creates integrated marketing communications.

You’ll see what opportunities and threats are affecting your brand’s market position and determine potential strategies to capitalize on them.

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Prerequisites:

There are no prerequisites for this course.