Marketing Fundamentals

Marketing Fundamentals Course Details:

In this marketing fundamentals online course, you will learn the basics of marketing, including the different aspects of the marketing mix, how to create a marketing plan, and how to measure results. You will also learn about digital marketing tools and techniques, such as search engine optimization (SEO), social media marketing, and content marketing.

What you’ll learn:

– The basics of marketing, including the different aspects of the marketing mix

– How to create a marketing plan

– How to measure results

– Digital marketing tools and techniques, such as search engine optimization (SEO), social media marketing, and content marketing.

The marketing mix is a tool that helps businesses plan and execute their marketing strategies. The mix consists of four main elements: product, price, place, and promotion.

Product refers to the good or service that a company offers. Price is how much a customer pays for a product or service. Place is the location where a customer can purchase a product or service. Promotion is the communication that a company uses to get customers interested in its products or services.

A marketing plan is a document that outlines a company’s marketing goals and strategies. It can be used as a guide to help make decisions about marketing activities.

One way to measure the success of a marketing campaign is to track the number of sales or leads that it generates. Another way to measure success is to look at the changes in brand awareness or web traffic.

Digital marketing tools and techniques are used to reach customers online. SEO is a technique that helps people find websites through search engines like Google. Social media marketing is the process of using social media platforms like Facebook and Twitter to promote a product or service. Content marketing is the creation and distribution of original content to attract and engage customers.

Objectives:

By the end of this course, you should be able to:

-Explain what marketing is and discuss the major functions of marketing;

-Study different strategies for targeting;

-Investigate how companies position their products;

-Explore product development, including choice of target market, identification of customer needs, and choice of a product strategy;

-Examine the role of pricing, including how price is determined, using cost plus as a method and setting prices for target markets;

-Investigate customer service, distribution channels and measuring return on investment.