Strategic Digital Planning

Strategic Digital Planning Course Description:

This strategic digital planning course will prepare you to create a digital marketing plan that is aligned with your business goals. You’ll learn how to select the right channels, craft a content strategy, and measure the success of your campaigns. By the end of this course, you’ll have a solid understanding of how to create a successful digital marketing plan.

What You’ll Learn:

– How to create a digital marketing plan that is aligned with your business goals

– How to select the right channels for your business

– How to craft a content strategy that engages your target audience

– How to measure the success of your digital marketing campaigns

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Course Outline:

1. Introduction to Digital Marketing Planning

2. Defining Your Business Goals

3. Selecting the Right Channels

4. Crafting a Content Strategy

5. Measuring Campaign Success

6. Wrap-Up and Course Resources

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The course is for anyone who wants to create a digital marketing plan that is aligned with their business goals. It is perfect for small business owners, marketing professionals, and entrepreneurs who want to learn how to effectively market their businesses online.

This course is also available in the following languages:

– English

– Spanish

– French

– German

– Portuguese

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Certificate of completion: All students who complete this course will receive a certificate of completion.

Course Length: This course is self-paced and can be completed in 4 weeks.

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Glossary/Summary/Sneak peaks:

Digital marketing strategy:

A plan that sets out the goals for your digital marketing campaigns and how you will achieve them.

Content strategy:

A plan for creating and distributing content that is relevant and engaging to your target audience.

Digital marketing campaign:

A coordinated set of online marketing activities that promote a product, service, or brand.

Content marketing:

A type of marketing that involves creating and distributing content for the purpose of promoting a product, service, or brand.

Search engine optimization (SEO):

The process of optimizing a website to rank higher in search engine results pages.

Social media marketing:

The process of using social media platforms to promote a product, service, or brand.

Pay-per-click (PPC):

An online advertising model in which advertisers pay a fee for each time their ad is clicked.

Affiliate marketing:

A type of performance-based marketing in which a business rewards an affiliate for each visitor or customer brought to the site by the affiliate’s own marketing efforts.

Email marketing:

The process of using email to promote a product, service, or brand.

Conversion rate:

The percentage of visitors to a website who take action (convert) such as making a purchase or subscribing to a newsletter.

Digital channels:

The channels through which digital marketing campaigns are delivered, such as websites, email, social media, and search engines.

Inbound marketing:

A type of marketing that focuses on attracting customers to a product or service through content, rather than traditional advertising methods.

Outbound marketing:

A type of marketing that focuses on promoting a product or service through traditional advertising methods, such as television commercials, print ads, and direct mail.

Digital marketing tools:

The software and technology used to aid in the execution of digital marketing campaigns, such as email marketing platforms, social media management tools, and analytics software.

Key performance indicators (KPIs):

The metrics used to measure the success of a digital marketing campaign.

Digital marketing services:

The services used to support the execution of digital marketing campaigns, such as web design, copywriting, and video production.

Digital transformation:

The process of using digital technologies to create new or innovative business models, processes, and experiences.

Digital marketing efforts:

All of the online activities that a company uses to promote its products or services. This can include activities such as SEO, PPC, email marketing, and social media marketing.

Campaign:

A digital marketing campaign is a coordinated set of online marketing activities that promote a product, service, or brand.

touchpoints:

A customer touchpoint is any interaction that a customer has with a company, whether it’s online or offline. Online touchpoints would include visiting a company’s website or interacting with them on social media, while offline touchpoints would include talking to a salesperson in a store or attending a marketing event.

User experience (UX):

The overall experience that a person has when using a product or service, including the interface, the design, the content, and the functionality.

Search engine marketing (SEM):

A type of online marketing that involves optimizing a website to rank higher in search engine results pages, and also includes paid advertising.

Native advertising:

A type of online advertising that takes the form of content that is relevant to the website it is being published on. For example, a native ad on a website about gardening would be an article about gardening tips.

Programmatic advertising:

A type of online advertising that uses software to automate the buying and placement of ads.

Display advertising:

A type of online advertising that take the form of banner ads, rich media, and video ads.

Google AdWords:

A type of online advertising that allows businesses to place ads on Google.com and other Google-affiliated websites.

LinkedIn Ads:

A type of online advertising that allows businesses to place ads on LinkedIn.com and other LinkedIn-affiliated websites.

Facebook Ads:

A type of online advertising that allows businesses to place ads on Facebook.com and other Facebook-affiliated websites.

Twitter Ads:

A type of online advertising that allows businesses to place ads on Twitter.com and other Twitter-affiliated websites.

Instagram Ads:

A type of online advertising that allows businesses to place ads on Instagram.

Omnichannel marketing strategy:

A type of marketing strategy that uses a variety of channels to reach customers, including online, offline, and mobile.

Social media strategy:

A type of marketing strategy that uses social media platforms to promote a product, service, or brand.

Mobile marketing:

A type of marketing that involves reaching customers on their mobile devices, such as smartphones and tablets.

Existing and new customers:

Existing customers are people who have already purchased from a company, while new customers are people who have not yet made a purchase.

A/B testing:

A type of experimentation where two or more versions of a product, service, or piece of content are compared to see which performs better.

Multivariate testing:

A type of experimentation where multiple versions of a product, service, or piece of content are compared to see which performs better.

Landing page:

A landing page is a webpage that is designed to convert visitors into leads or customers. It typically includes a form where visitors can enter their contact information.

Call-to-action (CTA):

A call-to-action is an element on a website or piece of content that encourages visitors to take a specific action, such as filling out a form or making a purchase.

Thank you page:

A thank you page is a webpage that visitors are redirected to after they take a desired action, such as filling out a form or making a purchase. It typically includes a message from the company, thanking the visitor for their action.

Marketing tactics:

The specific activities that a company uses to promote its product, service, or brand. These can include advertising, public relations, events, and social media.

Digital initiatives:

Projects or initiatives that a company undertakes that are designed to promote its product, service, or brand online. These can include website redesigns, social media campaigns, and search engine optimization.

Website design:

The process of planning, creating, and coding a website. This can include the layout, colors, fonts, and content of the website.

Buyer personas:

A buyer persona is a semi-fictional character that represents a company’s ideal customer. This can include information like demographics, behaviors, and interests.