Best Books on Marketing 2023

Creating a list of 100 best books on marketing is subjective, and it could change over time as new books are published. However, here is a list of 50 highly-regarded books on marketing, along with 50 more books on related topics like branding, digital marketing, advertising, consumer behavior, and content marketing. This comprehensive list should give you a good understanding of the different aspects involved in marketing.

Books on Marketing:

1. “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout
2. “Influence: The Psychology of Persuasion” by Robert B. Cialdini
3. “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne
4. “Contagious: Why Things Catch On” by Jonah Berger
5. “The Tipping Point” by Malcolm Gladwell
6. “Purple Cow” by Seth Godin
7. “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout
8. “Permission Marketing” by Seth Godin
9. “Guerilla Marketing” by Jay Conrad Levinson
10. “Ogilvy on Advertising” by David Ogilvy
11. “Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads” by Luke Sullivan
12. “The Ultimate Marketing Plan” by Dan S. Kennedy
13. “Youtility: Why Smart Marketing is About Help Not Hype” by Jay Baer
14. “Confessions of an Advertising Man” by David Ogilvy
15. “Scientific Advertising” by Claude C. Hopkins
16. “Buyology: Truth and Lies About Why We Buy” by Martin Lindstrom
17. “Made to Stick” by Chip Heath and Dan Heath
18. “Different: Escaping the Competitive Herd” by Youngme Moon
19. “The New Rules of Marketing and PR” by David Meerman Scott
20. “Building a StoryBrand” by Donald Miller
21. “Epic Content Marketing” by Joe Pulizzi
22. “The Content Code” by Mark Schaefer
23. “The Conversion Code” by Chris Smith
24. “This is Marketing: You Can’t Be Seen Until You Learn to See” by Seth Godin
25. “Hooked: How to Build Habit-Forming Products” by Nir Eyal
26. “Inbound Marketing: Attract, Engage, and Delight Customers Online” by Brian Halligan and Dharmesh Shah
27. “Pre-Suasion: A Revolutionary Way to Influence and Persuade” by Robert Cialdini
28. “Crossing the Chasm” by Geoffrey A. Moore
29. “Traction: How Any Startup Can Achieve Explosive Customer Growth” by Gabriel Weinberg and Justin Mares
30. “Marketing Management” by Philip Kotler and Kevin Lane Keller
31. “Marketing 5.0 Technology for Humanity” by Philip Kotler
32. “All Marketers Are Liars” by Seth Godin
33. “Growth Hacker Marketing” by Ryan Holiday
34. “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley
35. “The Brand Gap” by Marty Neumeier
36. “Good to Great” by Jim Collins
37. “The Anatomy of Buzz” by Emanuel Rosen
38. “The Power of Moments” by Chip Heath and Dan Heath
39. “The Marketing Imagination” by Theodore Levitt
40. “The Experience Economy” by B. Joseph Pine II and James H. Gilmore
41. “Fanocracy: Turning Fans into Customers and Customers into Fans” by David Meerman Scott and Reiko Scott
42. “The Referral Engine” by John Jantsch
43. “The Long Tail” by Chris Anderson
44. “The One Page Marketing Plan” by Allan Dib
45. “Killing Marketing” by Joe Pulizzi and Robert Rose
46. “Invisible Influence: The Hidden Forces That Shape Behavior” by Jonah Berger
47. “Data-Driven Marketing” by Mark Jeffery
48. “The End of Marketing as We Know It” by Sergio Zyman
49. “UnMarketing: Everything Has Changed and Nothing is Different” by Scott Stratten and Alison Stratten
50. “Marketing Warfare” by Al Ries and Jack Trout

Books on Related Topics (Branding, Digital Marketing, Advertising, Consumer Behavior, and Content Marketing)

51. “The Brand Flip” by Marty Neumeier
52. “Brand Sense” by Martin Lindstrom
53. “Branding in Five and a Half Steps” by Michael Johnson
54. “Designing Brand Identity” by Alina Wheeler
55. “The Brand Gap” by Marty Neumeier
56. “Lovemarks” by Kevin Roberts
57. “The Lean Startup” by Eric Ries
58. “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk
59. “Crush It!” by Gary Vaynerchuk
60. “The Thank You Economy” by Gary Vaynerchuk
61. “Trust Me, I’m Lying: Confessions of a Media Manipulator” by Ryan Holiday
62. “Search Engine Optimization All-in-One For Dummies” by Bruce Clay
63. “Web Analytics 2.0” by Avinash Kaushik
64. “Don’t Make Me Think, Revisited” by Steve Krug
65. “Content Strategy for the Web” by Kristina Halvorson and Melissa Rach
66. “Social Media ROI” by Olivier Blanchard
67. “Likeable Social Media” by Dave Kerpen
68. “No B.S. Guide to Direct Response Social Media Marketing” by Dan S. Kennedy and Kim Walsh Phillips
69. “The Art of Social Media” by Guy Kawasaki and Peg Fitzpatrick
70. “The Zen of Social Media Marketing” by Shama Hyder
71. “The 4-Hour Workweek” by Timothy Ferriss
72. “Digital Marketing For Dummies” by Ryan Deiss and Russ Henneberry
73. “The New Rules of Sales and Service” by David Meerman Scott
74. “Email Persuasion” by Ian Brodie
75. “The Email Marketing Demystified” by Matthew Paulson
76. “The Facebook Marketing Book” by Dan Zarrella and Alison Zarrella
77. “YouTube Marketing Power” by Jason G. Miles
78. “Twitter Power” by Joel Comm and Dave Taylor
79. “The Complete Guide to Affiliate Marketing on the Web” by Bruce C. Brown
80. “Mobile Marketing: Finding Your Customers No Matter Where They Are” by Cindy Krum
81. “The Adweek Copywriting Handbook” by Joseph Sugarman
82. “Ogilvy on Advertising in the Digital Age” by Miles Young
83. “The Idea Writers” by Teressa Iezzi
84. “The Copywriter’s Handbook” by Robert W. Bly
85. “Truth, Lies, and Advertising: The Art of Account Planning” by Jon Steel
86. “Why We Buy: The Science of Shopping” by Paco Underhill
87. “Predictably Irrational: The Hidden Forces That Shape Our Decisions” by Dan Ariely
88. “The Paradox of Choice: Why More is Less” by Barry Schwartz
89. “Buyology: Truth and Lies About Why We Buy” by Martin Lindstrom
90. “The Power of Habit: Why We Do What We Do in Life and Business” by Charles Duhigg
91. “Nudge: Improving Decisions About Health, Wealth, and Happiness” by Richard H. Thaler and Cass R. Sunstein
92. “Decoded: The Science Behind Why We Buy” by Phil Barden
93. “How Brands Grow: What Marketers Don’t Know” by Byron Sharp
94. “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life” by Rory Sutherland
95. “The Attention Merchants: The Epic Scramble to Get Inside Our Heads” by Tim Wu
96. “The Content Trap: A Strategist’s Guide to Digital Change” by Bharat Anand
97. “Tribes: We Need You to Lead Us” by Seth Godin
98. “The Social Animal: The Hidden Sources of Love, Character, and Achievement” by David Brooks
99. “Customer Centricity: Focus on the Right Customers for Strategic Advantage” by Peter Fader
100. “The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue” by Robbie Kellman Baxter

This list of books covers various aspects of marketing, including branding, digital marketing, advertising, consumer behavior, and content marketing. By reading and applying the insights from these books, you will gain a comprehensive understanding of marketing and improve your overall marketing skills.