I. Introduction A. Definition of customer digital experience 1. Customer digital experience (CDX) refers to the interactions and perceptions that customers have with a brand or organization through digital channels,…
I. Introduction A. Definition of the customer journey The customer journey is a comprehensive representation of the various stages and touchpoints that potential customers go through before making a purchase…
I. Introduction A. Definition of customer touchpoints Customer touchpoints are any interactions between a customer and a business throughout the entire lifecycle of the customer journey. These touchpoints can occur…
You cannot copy content of this page