Adaptability Skills
Adaptability is a critical quality that employers seek in early 21st-century employees. With rapid changes in technology, diversity and society, companies need employees who are open to new ideas, flexible…
Top Skills for Marketing
I. Introduction A. Importance of Marketing Skills in the Modern Business Landscape In today’s rapidly evolving and competitive business environment, possessing a strong set of marketing skills is paramount to…
What is Growth Marketing?
I. Introduction to Growth Marketing A. Definition of Growth Marketing Growth marketing is an innovative and data-driven approach to marketing that focuses on the entire customer lifecycle. It aims to…
What is Microcopy & UX Writing?
I. Introduction to Microcopy A. Definition of microcopy Microcopy refers to the small bits of text that guide users through a digital product or interface. This includes call-to-action (CTA) buttons,…
How To Create A Digital Content Strategy?
I. Introduction A digital content strategy refers to a comprehensive plan that outlines how an organization will create, publish, distribute, and manage its digital content. It is a crucial component…
Digital Transformation Journey and Roadmap
A step-by-step guide to driving your industrial digital transformation journey Step 1: The 7 Components of Transforming Operations In Step 1 of our Transformation Journey Roadmap, we will explore the…
What is Customer Digital Experience?
I. Introduction A. Definition of customer digital experience 1. Customer digital experience (CDX) refers to the interactions and perceptions that customers have with a brand or organization through digital channels,…
How to Create a LinkedIn Company Page
Introduction LinkedIn has become an essential platform for businesses to establish their online presence, connect with professionals, and showcase their brand. Creating a LinkedIn company page is a crucial step…
Linkedin B2B Marketing: A Practical Guide
I. Introduction A. Definition of LinkedIn B2B Marketing LinkedIn B2B marketing refers to the process of using the LinkedIn platform to target, engage, and build relationships with other businesses and…
How to Create a Group on Linkedin?
Introduction LinkedIn Groups empower professionals to extend their reach, exchange valuable insight and knowledge, as well as participate in conversations with like-minded people. For those looking to develop meaningful relationships…